Why Choose Avenir?

We know you are spoilt for choice when it comes to picking a Kit Supplier for your Team, Club or Event.  Below we've put together a few reasons to choose Avenir Cycling as your performance apparel partner.

High Performance

We know how important performance, durability and comfort are, so all our stuff is made from only the latest premium-quality technical fabrics and components.  Designed to be strong, fast, aero, light and durable, with unparalleled comfort, support and temp-regulation.

Our gear will perform and last, ride after ride, wash after wash, race after race.

To do this we source only premium components that have more than proved they are up to the task over years of refinement , and meld them with ultra-modern techniques to bring a best in class product.

A technology-forward company, utilising the latest computer-aided design, garment testing and manufacturing processes, Avenir is at the leading-edge of modern apparel design and manufacturing.

Race-winning performance based on design, testing and the latest technology. We know how the kit you use can enhance performance, comfort - and ultimately your results. We're at the very front-end of kit development.

Our Materials & Components

Technology forward, research driven and athlete tested.  We use only the latest, best-in-class materials and components in our apparel designs.  We continually research, design, test, and modify.  We keep up to date with the latest offerings from our fabric partners, continually evolving and driving trends and change in the sport.  We are proud to be at the leading edge of cycling apparel design.

Our Customer Care

Our riders and customers are absolutely Number 1 to us. We like to partner with teams on a longterm and ongoing basis.

You'll be assigned a dedicated Account Manager who will take you through the process, answer any questions, and ensure you are happy and satisfied with the service and the kit, from inception to aftercare - we want to make sure you will come back to Avenir Cycling every season. Your success is our success.

Order/Payment and Account Management

We can also assist with order management - we know it can be a huge challenge collating riders individual kit sizes and requirements!

We can set up a private online area just for your team or club, where your members can view and select the kit they need - pay - then the totals are added up and the final order is placed* (when signed off by your designated Club Rep).  This saves you chasing your members for their sizes and money!

(*garment MOQ's apply)

Our Custom Range - a complete offering

We can produce a full range of clothing, offering Jerseys (Long/Short), Bib-Shorts/Tights, Jackets, Skin-Suits, Gilets, Baselayers, as well accessories such as Shoe-covers, Socks, Gloves, Caps.  Plus, on request, we can even do some tech-hoodies, tech-tees and jackets, for off-the-bike, casual commuting, or team managers/staff etc.

If you don't see what you need on the site, just ask - we can do pretty much anything you need.

Our Custom Prices

For 2020, we are confident that we can beat verified custom quotes for all our performance kit competitors (Rapha, Castelli, Bioracer, Le Col etc). You get the absolutely premium kit, for less.

Free Design Services

Our graphic designers can work alongside you to bring your team brand and sponsors to our proven race-winning kit.  We’re able to produce custom designs/colours according to your requirements.  Pretty much anything is possible!  We know that for **** team, you require colour/logo/sponsor/particular type of kit.  That is certainly something we would be able to offer your team.

Our Promise - Manufacturers Warranty 

We 110% believe in our products.  We use only the best materials and manufacturing techniques, so we stand by that with Our Promise Warranty - a guarantee on all our materials and construction.  If it fails in the Warranty period, we will repair or replace - for free, and, we'll cover the postage too.

Our Team

Avenir Cycling is a collaboration of experts in design, product development, technical & performance manufacturing, operations and customer service.  From the outset the mission was to bring the highest quality products, for the best price, to ensure we offer the best value we can for our customers.

Through this collaboration, Avenir has grown rapidly to form a powerful team of experts who work together to bring the best in performance cycling apparel to our customers, with an emphasis on product design, quality, performance, value and service.

Our products are the result of expertise, experience, extensive testing, and a no-compromise approach to everything we do.

Our Sustainable approach

In developed economies, about a third of plastic is used in packaging and about another third in production.  Worldwide, about 50 kg of plastic is produced annually per person, with production doubling every ten years. 

We firmly believe in our choice of materials and our considered and ethical approach to production processes, and we hope you will choose our high-quality apparel.

We are always looking for better, more sustainable processes and materials to use in our production, and throughout our company and operations.  We have revamped our packaging to include completely compostable delivery and protective packaging.

Our Commitment to supporting our Communities

Did you know that at Avenir we offer discounts to registered local businesses, educational facilities, military and blue-light service personnel?

We want to get people out on their bikes, so we are proud to partner with local businesses, schools, universities and emergency services to provide quality apparel for their students, staff and employees, as well as supporting local and national charities and events.

We also support up and coming talented people and teams to assist in achieving their goals.

We really hope you will choose Avenir Cycling as your Cycling kit provider.   We'll see you out there.

Team Avenir