Avenir is a collaboration of experts in product design, technical manufacturing, sports science and business operations, all brought together by a love of the sport.
Driven by our passion for Cycling, and a desire to create something really awesome, we are really proud to now have customers all over the World wearing our gear.
A modern approach to a heritage sport.
Clean lines and classic design, but with only the latest fabrics, components, technology and processes. We wanted to produce and provide a really high-quality alternative, at a fair price, made with our DNA.
From the outset the mission was to bring a quality, durable, lasting product, with a simple, clean and modern design aesthetic.
You won't find fluro-colours or garish designs in our collections.
Service is at our core - so we try and ensure we offer the absolute best value we can for our customers - coupled with a seamless shopping experience from end to end.
Our gear is designed to perform, day after day, ride after ride. Simple, clean designs, highly durable, made to thrive in our active and hectic lifestyles.
Good looking, high-performing, technical apparel, with an emphasis on classic aesthetic design, wearer ergonomics, quality, durability, performance and value.
We've also created an easy, no stress, no hassle, personal shopping experience for our customers.
Our products are the result of expertise, experience, extensive testing, and a no-compromise approach to everything we do.
Our materials partners are amongst the best in the World, we're really lucky to be working with them.
We rigorously test our products out in the field, and up against the best our competitors have to offer. We make sure we 110% stack up against them.
We also want to ensure we offer best in class service for everyone who chooses to shop with us.
We aren't perfect, but we do our best to continually evolve and improve.
We spend a lot of time designing, testing and proving our products, along with our customers shopping experience, trying to make it as easy and enjoyable as possible.
We have been lucky enough to form partnerships with some of the leading component and materials suppliers in the World, to create unique cycling apparel with a quality to match, and surpass, the other brands on the market.
Quality - in everything we do, make and produce
Service - 100% customer satisfaction, every time
Performance - in our products, services, and our team
Value - with every product and service we offer
Teamwork - supporting each other for progress towards our company and personal goals
Respect - for our team, customers and environment
We look forward to having you on our team, we’ll see you out there.
Gowing House, Drapers Yard, London, SW18 1SZ, UK
N Milwaukee Ave, Chicago, IL 60622, United States
(US Offices & Distribution only)